Monday, February 14, 2011

And the Grammy goes to.....

WARNING: This is an Arcade Fire induced blog post 

WhoIsArcadeFire.com

As I heard Barbra Streisand say the words "Arcade Fire" I immediately hopped to my feet and began screaming, dancing, and twirling. I was certain Barbara was going to say Lady Antebellum. Woof.

One small step for Arcade Fire, one big step for the #HipsterNation.

My sorority sisters were just starring at me like I was a mental patient who needed a straight jacket.

Arcade Fire has been one of my favorite bands since high school:
Senior Pic!
In the indie rock world they are king. In the mainstream world they are the peasants. Which is exactly why it's SO DOPE they won ALBUM OF THE YEAR over LADY GAGA/ANTEBELLUM (what's with all these Ladies anyways?)

Wait, they're not wearing any sequins or scandalous outfits...isn't this the GRAMMY'S!? 


The best part of Arcade Fire winning the Grammy was their acceptance speech which, if you missed it went a little something like this:

"What the hell? We didn't even think we would get nominated for a Grammy. Okay, we're going to play you another song."

That was it. 

Like true indie-ROCKers they ROCKed out to express their gratitude because in #HipsterNation it's all about the music not the speech your PR rep. coached to you. 

hahahahaha


The second best part of Arcade Fire winning the Grammy was the aftermath. Thanks to websites like Who Is Arcade Fire? hipsters everywhere had a place to sit back and scoff at mainstream society while they tweeted in confusion and dismay.

Despite the poor response to Arcade Fire winning the Grammy being slightly humorous, it is disappointing that our culture is so close minded to what's NOT featured on Entertainment Tonight

Fans of Justin Beiber and Lady Gaga could not wrap their heads around the concept of a BAND winning a Grammy...not a PERFORMER. 

But let's talk about Arcade Fire real fast. They have been together since 2001 and put out 3 solid albums. In August, their Junior album, The Suburbs, debut at No. 1 on the American, UK, and Canadian Billboard charts selling more than 156,000 units in the first week. I would say that is Grammy worthy.

I was chatting with my Lady GaGa obsessed friend about the Grammy's and he said he doesn't believe Arcade Fire is a fair representation of 2010 in music. 

I completely disagree.

Music in this day and age is as much about technology as it as about purchasing and listening to it. 

Arcade Fire was able to have as much success as they did in mainstream culture because they built a buzz around The Suburbs online. It used to be that indie-rock music was something a music enthusiast had to seek out, dig up, or discover by going to shows and spend countless hours at a record store digging through bins. Now-a-days, you can just use Google. Arcade Fire owes much of their success to the internet. To me, this is why Arcade Fire is the most perfect representation of 2010 in music. 

But I must say in all my music snobbery, The Suburbs is the my least favorite Arcade Fire album...and most die-hard fans would agree.

IRONIC: The worst Arcade Fire album wins best album by mainstream music standards.

They will just never understand. 

So who is Arcade Fire?

Indie-Rock Heros. 


KGC








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